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WERK1 Academy – Online Lead Generation and Digital Sales for fast growing Start-Ups

23. Mai 2018 @ 10:00 - 15:00

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Workshop description:

The WERK1-Academy-series goes into the next round with the workshop „Online Lead Generation and Digital Sales for fast growing Start-Ups“ by serial entrepreneur, Sebastian Johnston (see more about the speaker below).

Core areas of the workshop will be:

-Set up of Push and Pull Strategy and Sales Channels

-Sales Automations (Deep Dive: SEO, SEA) by  applying tools

-Reduction of frictions?(Online Marketing KPI Metrics e.g. CPM, CPC, CTR, CR, CPO)

-Mobile Marketing & Apps


The participants will get get to know about best practice setups of effective, scalable B2B / B2C Lead Gen and Sales Activities


Normal to progressive


09:30 – 10.00 – Registration and Networking

10.00 – 12.30 – Workshop Part I

12.30 – 13.00 – Lunch Break

13.30 – 15.30 – Workshop Part II & One-to-One Sessions


The WERK1 Academy is meant for:

  • WERK1 residents (coworkers, founders / co-founders and employees of startups)
  • External Startups and Entrepreneurs who are willing to learn more about this topic


More Information about Mentor:

Sebastian Johnston is a serial entrepreneur and investor in Tech, E-Commerce, Online Marketplaces, SaaS, Mobile and Consumer Goods. Being an enthusiastic digital marketing and sales guy he enjoys helping start-ups and corporates. Examples for his entrepreneurial journey are Regiondo and Amaze. He is seed Investor at e.g. BuildingRadar, FreightHub, Teatox, AsanaYoga, Foodora, Adhesys and Viomedo. Sebastian is acting as founding General Partner for La Famiglia and mentor for Axel Springer Plug & Play, Founder Institute, Wayra and TechFounders. He holds an MBA from WHU – Otto Beisheim University.

WERK1 Academy is a format of WERK1 providing our residents, digital entrepreneurs and startups with modern entrepreneurship techniques and tools, coaching and support, and inspiring talks and exchange among like-minded people. WERK1 Academy aims to help startups to accelerate their journey and build a profitable business.




23. Mai 2018
10:00 - 15:00